Profession overview

A creative director professional is also known as art director. The profession of creative art director involves high degree of innovation, challenge and excitement. Professionals belonging to this field generally act as supervisory head of creative team which creates works of art. These works of art are widely appreciated by art connoisseurs and they are published in magazines and displayed on internet, television and billboards, as well.

A creative team that works under an art creative director can comprise of professionals such as graphic designers, artists, copywriters, photographers and production staff. Creative director professionals who are involved in any specific project make sure that the concerned artists achieve production within the given timeframe.

Specific job responsibilities

Professional responsibilities of creative art directors attach much significance. Successful completion of any creative art project mostly depends on supervisory quality as well as professional expertise of a concerned creative art director. Creative director job specifically involves proper decision-making about the visual elements of the project concerned. While finalizing the visual elements, creative director professionals must take into consideration other elements like selection of models, colors, props and art.

Professional training required

Creative art directors are educationally sound and professionally well-trained. Generally, a bachelor degree in graphic design and advertising is known to be desirable qualification for exploring the professional field of creative direction. Most of the employers seek aspirants who have earned accredited degree programs in related field.

Advertising and design programs usually involve study topics like planning, graphic designing and production as well as direction of print ads. The programs also teach the students concepts of running 360 degree ad campaign and basics of business and marketing.

Popular job avenues

Creative director jobs are on offer in great number. Most popular job avenues for these professionals are in store with ad agencies, magazines, newspapers, manufacturers and public relations organizations. However, common practice in USA is to pursue the career of art director as freelancer or self-employed professional.

Pay-package

Pay-package in the field of creative art director is higher than average professions. Art director salary is determined on the basis of experience level, size of the concerned project and specific job responsibilities. Usually, a typical professional in this field is paid around $50,000 to $80,000 annually.